Learn before you launch.

Practical crowdfunding lessons, campaign breakdowns and product-launch thinking for founders who want to go global. Short videos, guides and a free tool.

24 short lessons. One minute each.

What makes a product crowdfundable? It's not the category

MOQ too high? How crowdfunding lets you sell before you produce

Validate first, don't predict

Why you need an audience before launching on Kickstarter

From Kickstarter to Costco: what crowdfunding can really do

Don't build your Kickstarter campaign until you know this

Your crowdfunding campaign might already be dead before you launch

Kickstarter has a list of experts you should check before hiring

They only needed $4K. Kickstarter backers gave them $280K

A Malaysian studio went global with one game

How Exploding Kittens raised $8.7M on Kickstarter without starting from zero

The $13M crowdfunding disaster: 62,000 backers, thousands never got their product

Why did Google Glass fail when the technology was so advanced?

How a $19 fidget spinner made $64M

The $10 problem that built OXO

Sold out but losing money? The hidden costs that can destroy your product business

Factory prices are killing your margins. Here's the real way to compete

The secret to cheaper China manufacturing? Find the right city

$89 vs $9 blender: same factory, same product. So what are you paying for?

The psychology trick behind Basic, Pro and Premium pricing

Why two bottles of water can feel like completely different products

Your marketplace is getting more expensive. Here's what founders can do

That tiny pocket in your jeans has a 150-year-old secret

You don't need more time. Just start with 3 minutes

Crowdfundability Score

Campaign breakdowns and templates

Is your product crowdfundable? Find out in three minutes.