Home / Academy / Crowdfunding Masterclass
Academy · Crowdfunding Masterclass
From Idea to Market.
Learn how to validate demand, build your crowd and launch globally. Two days of live training, coaching, practical work and a capstone where you pitch your own launch plan.
What you'll walk away with
Skills you apply to your own product.
Not theory. You work on your own product throughout, and finish by presenting your marketing plan.
Validate before you manufacture
Know whether there's demand, and at what price, before you place a production order.
Collect pre-order cash flow
Raise money in SGD and USD from backers before production.
Build a launch funnel
Lead page, reservations, email and ads that convert on day one.
Scale to global retail
Roll one product out across countries, e-commerce and resellers.
Curriculum
Four modules. One proven system.
The same method behind the case studies on this site.
Find products that can scale
- The crowdfundable-product scorecard
- AI tools for product research and market white space
- Sourcing route: 1688 to ZecZec, Makuake and Indiegogo
- Kickstarter as a global gateway
A pre-launch strategy that works
- Why most campaigns fail: no validation
- Collateral: pre-launch page, video, ad creatives
- Lead pages and the $1 reservation funnel
- VIP community, concept tests and A/B price testing
Launch with a proven method
- Landing page, ad collateral, main video and email
- UGC and high-click-through video scripts
- Launching from the prototype stage
- Backer engagement and retention
One product, many countries
- Choosing regional platforms: Japan, Taiwan, Hong Kong, US
- Replicating a campaign across markets
- Moving into e-commerce and resellers
- Spin-off products for existing backers
Schedule
Three weeks, start to pitch.
Live training first, then coaching while you apply it, then a capstone where you present your plan.
Live training
14 hours of classroom training on all four modules.
Group coaching
Private group discussion on your product and pre-launch.
Group coaching
Review your funnel, creative and pricing.
Capstone
Pitch your marketing plan and receive your certificate.
What's included
Everything you need to launch.
- Crowdfunding Launch Bootcamp: 2 days of live training
- Video and ad creative training
- Backer engagement and retention blueprint
- Checklist: sourcing winning products for crowdfunding
- Templates: pre-launch funnel and landing page
- Proven ad strategy and funnel templates
- Lifetime access to the crowdfunding community
- Three coaching sessions
- Certificate of completion
per participant
- Next intake: dates to be announced
- Format: live, online or in person by intake
- Markets: Malaysia and Singapore
Your trainer
Alexis Tan
Director of K3 Creative. A founder who built a multi-million-dollar consumer brand from zero, and now helps product owners prove demand before they spend.
- 12+ years building and scaling consumer brands
- Founded and scaled a multi-million-dollar consumer brand
- E-commerce, China sourcing and fulfilment across Asia
- Co-founder, IOSchool Academy (AI for business)
Learn it or hire it
About 95% less than a US launch agency.
A typical US go-to-market agency quote, compared with learning the method once and keeping it.
| US agency line item | USD |
|---|---|
| Operations management | 750 |
| Digital assets creation | 10,000 |
| Digital marketing setup | 5,000 |
| Influencer marketing | 6,000 |
| Product management | 750 |
| Reporting and analytics | 150 |
| Agency commission | 20% of sales |
| Agency total, before commission | 22,650 (≈ S$29,000) |
| Crowdfunding Masterclass | S$1,500 |
You keep the skills, the templates and full ownership of your digital assets.
In the room
